FinCon 2019 – A Canadian’s Recap

Last week I was in Washington DC for five days and attended the annual personal finance conference – FinCon. I went to FinCon 2017 in Dallas but missed last year’s event in Orlando. This year, I knew I must attend to learn more about blogging and most importantly, connect with fellow money nerds. Two years ago, I wrote a FinCon recap to share my first FinCon experience. This year I originally had no plans to write a recap. When Ms. OYP and Mr. OYP from Own Your Profession, fellow Canadians and first-time FinConers, told me that my recap post had inspired them to come to FinCon19, I knew I had to write a recap. Here’s my FinCon 2019 recap from a Canadian’s point of view.


So… you’re a Canadian too?

Prior to the conference, Mark from My Own Advisor and I decided to room together to reduce accommodation cost. Saving some money aside, it was great to have a conference buddy. We were able to share knowledge and many tips throughout the conference. We also had great conversations about dividend and index ETF investing, financial independence in Canada, and numbers that we haven’t shared on our blogs.

Tom representing Canada at the closing party

The so-called “Canadians-stick-together symptom” that I observed two years ago continued throughout FinCon19. Although FinCon19 had over 2,500 attendees, Canadians seemed to gravitate toward each other. We often stayed in small groups and sat together. I quickly met other Canadian bloggers that I have not met like Sarah from Smile and Conquer and Ms. Mod from Modest Millionaire. A few Americans often ended up hanging out with one of us Canadians and were always surprised to find out that others in the group were Canadians too. They quickly became the honorary Canadians.


My “Aha” moments!

For me, while FinCon was very much about meeting and connecting with fellow bloggers and money nerds, each day there were many excellent sessions. Before the conference, I used the FinCon app to mark down sessions I wanted to attend. Although I did not attend all the sessions, I still had a few “aha” moments. Here are some of those moments:

  •  Admit mistakes I have made and that I am making – Sharing financial and investing mistakes I have made in the past with readers is good but I am not perfect and never will be. I will continue to make mistakes. That’s life. It’s important to share mistakes I am making and the lessons I am learning from these mistakes. I will continue to show my vulnerabilities, be honest, and be personal.
  • Have a point of view – Ramit Sethi, the author of I Will Teach You to be Rich, gave the opening keynote talk. He stressed the idea that each blogger must have a point of view and focus on delivering that message. For me, I realized that my point of view is about the save-spend balance – finding the right personal balance between saving for the future and spending for the present moment. I was very happy to hear Ramit promoting the idea of spending money on things that you enjoy, rather than cutting every expense possible to achieve financial independence retire early. The save-spend balance!  
  • Don’t be a superhero – Due to this blog’s tagline, I have written articles that covered a wide variety of topics ranging from financial independence retire early, dividend investing, index investing, self-improvement, happiness and joy, travels, etc. All of these topics are all very important to me and reflect who I am and where we are on the quest for financial independence. However, after attending a session by Tai and Talaat from His and Her Money, I realized that I can’t be a superhero and write every single topic related to personal finance. needs to have a clear brand proposition. This is something I need to work on and figure out moving forward. How can I continue to write about topics that are important to me and my readers and/or tell a personal story all while having a clear brand proposition? If you have an idea, I’d love to hear from you.
  • SEO is important – I will be the first one to admit that I have not paid a lot of attention to SEO. I want to focus on producing high quality articles that connect and resonate with readers, not these “how to” or “top 10” articles written specifically for SEO. During a session, JD Roth from Get Rich Slowly, reminded everyone that he called out SEO for being BS many years ago, but he now collaborates with Tom Drake from Maple Money on SEO. While JD continues to write engaging and great articles (I love his writing style!), even he has realized that SEO is important. As JD put it: “If you have great articles but nobody can find it, what’s the value of that?” Therefore, I plan to take a few SEO lessons and ask for help from  people like Tom, Jim Wang from Wallet Hacks, and Pete from Do You Even Blog.
  • Blogging is about building trust and relationships – I’ve known this important point for a long time, and throughout FinCon, I kept hearing this message from many people. Blogging is about building trust and relationships not just with your readers, but also with other bloggers. Be real, write from the heart, tell a story, and write for the people. When readers trust you, they will come back to read more articles. Overtime, the reader-blogger relationship will flourish. Similarly, as a blogger, I need to remember to continue building trust and relationships with my fellow bloggers. Other bloggers are not competitors. Rather, they are friends that can help. Don’t be afraid to ask for help. Also, provide a helping hand when someone needs help, collaborate with other bloggers on projects, and show that you care about them.


The amazing community

The personal finance community is an AMAZING community. I cannot stress this enough!!!

Throughout FinCon19, I reconnected with people that I’d met previously. I also met many people for the first time. Through it all, every interaction was as if I was talking to a friend that I have known for a very long time. I guess it is because we are passionate about personal finance so there is a deep level of personal connection between us. Furthermore, some of us have followed each other’s work, and have interacted with each other on social media. Therefore, in many ways, we already knew a lot about each other even before meeting in person for the very first time.

Hello friends!

Thanks to the amazing community, everyone is so welcoming regardless of whether you are new to the personal finance scene, or you have been doing this for centuries. You are one of us, and that is all it matters.

There are no big egos in the personal finance community. So called “internet celebrity bloggers” are down to earth and approachable. They are just like you and me with the exception that they have many more eyeballs viewing the blog and they are making thousands of dollars (or in some cases, millions).

I had many great conversations over the hotel hallways or the hotel lobby throughout FinCon19. At the end of each night, many of us ended up talking and hanging out at the hotel lobby. I also ended up going to bed later and later as the conference went on – a reasonable 11 PM on the first night, 1 AM on the second night, 2:30 AM on the third night, and around 3:40 AM on the last night.

Late-night munchies Saturday night/Sunday morning

I think the best way to sum up the FinCon experience is from my tweet below. I quickly took a video on the last night of FinCon when many of us were hanging out in the hotel, just talking and having a great time.

Next year’s FinCon will be in Long Beach California, which is much closer to Vancouver than the last three FinCons. I have already purchased an early bird ticket and booked my accommodation. From now till FinCon 2020, it will be my goal to get some BC based bloggers like Chrissy from Eat Sleep Breathe FI, GYM from Gen Y Money, Liquid from Freedom 35, Chris from The Mindful Explorer, Phia from Freedom 101, The Economist, The Accountant, and The Mechanics from FI Garage to join me. I will also try my hardest to get Mr. Tako from Mr. Tako Escapes to come to FinCon 2020 too (He might be hard to convince though, probably will need to recruit some help from fellow Washington based bloggers too). 

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30 thoughts on “FinCon 2019 – A Canadian’s Recap”

  1. Hello! I thought I saw you walking down the street in DC! But I didn’t want to say anything and walk up to a total stranger and be wrong. I actually went to FinCon 18 in Orlando and this one in DC. I have to agree that meeting people f2f is the best part! My fangirl moment last year had to be meeting J Money of Budgets are Sexy. Super down to earth. I’m a fellow money nerd so I can talk to J$ or any of my fellow money bloggers for hours.

    Well just wanted to drop in and say hey. Maybe our paths will cross one day.



  2. Great re-cap! It sounds like an amazing experience, and a wonderful opportunity to connect with old friends and new! I’ve definitely been thinking hard about FinCon 2020! Thanks so much for the mention 🙂

  3. Thanks for the update, I have enjoyed several of the updates I have been seeing on this conference. My non-blogger Canadian wife would probably like the Canadian groups! We will have to check it out one year. I can certainly resonate with your “aha” moments. The Mad Fientist did a nice interview with Ramit where he talked a bit about “money dials” and stepping up spending where it matters to you. He also mentioned “living in the spreadsheet” several times and I thought that was clever. I also agree with the superhero comment. I have been bouncing around subjects a bit but I think my goal is to create a resource for people to push back on the US Healthcare system. I should probably outline my goals and make them a little clearer. I am clueless on SEO, let me know how the lesson work as I might have some interest.


    • Thank you Max. I think it’s great that Ramit and a few other people are now talking about finding balance in life. I think that’s very important since depriving yourself for the sake of reach FI earlier isn’t the best idea in the long run.

  4. Great recap, Bob. Thanks for the shout-out.

    It was so awesome to meet you in person at FinCon! You really made us feel welcome within the Canadian crew!! We’re sad we missed the Canadian lunch, but we’ll make up for it next year!

  5. Love this Canadian-angle FinCon recap so much! Thanks for including me Bob :). It was so great meeting you and getting to hang out a bit during the conference. I loved hearing about the next steps for your blog and it’s absolutely fascinating to read about what you got out of the conference. Looking forward to seeing how you apply those lessons going forward!
    I did love the vibe when all the Canadians got together and am so happy you are recruiting more people to join! I just saw in the Choose FI Canada Facebook Group that Jolie who was recently on Explore FI Canada has got her ticket yay! I’ve got mine so I’ll also make some recruitment efforts and we can make sure to organize more Canadian hangouts next year.
    It truly was a pleasure to meet you in person! Cheers!

  6. Hi Bob,

    Thanks for posting your recap. The point about having a brand proposition is really important to us as new bloggers. Like fully knowing your personal values it gives focus and makes decisions easier.

    We’ll have a think and mull this over and hopefull crystallize our identity and niche in the personal finance blogging space.

    Oh, and I’m amazed you guys can stay up til 3:40am! I’m usually knocked out at 1am at the latest (or is it earliest? haha)



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